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Fiji Time: 5:58 PM on Wednesday 23 July

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19 countries register

Nanise Loanakadavu
Friday, November 16, 2012

THE Mahogany Industry Council has lodged registration of Fiji Pure Mahogany brands in about 19 countries.

These include China, India, the UK, the US and the European Union.

Government has also acknowledged that the registration of the Fijian mahogany brand had been approved in most of those countries.

Prime Minister Commodore Voreqe Bainimarama said the establishment of the Mahogany Industry (Licensing and Branding) Decree 2011 was to ensure there was a restricted number of operators licensed to purchase mahogany with key criteria being value-adding in Fiji and export of Fiji mahogany as a distinct product.

The decree, he said implemented a distinct and exclusive Fiji mahogany brand, which would help Fiji achieve premium pricing for the valuable resource.

"Branding of Fijian mahogany will also prevent unscrupulous overseas buyers from exploiting our mahogany industry by mixing and selling Fijian mahogany with illegally harvested mahogany from other parts of the world," Commodore Bainimarama said.

He said value-adding in the local industry would produce many positive results for the stakeholders.

"It will generate private sector investments, raise the value of our mahogany exports, and generate more employment in the industry," Commodore Bainimarama said.

According to the Prime Minister, Fiji had the largest mahogany plantations in the world.

"This is something for our nation to be hugely proud of and is all the more reason for us to get it right, to demand more from this industry than we have in the past," he said.


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