FROM three weeks of preparation and a budget of nothing to a continually growing, locally-acclaimed event with international sponsors, success story does not begin to describe the Jim Beam Uprising Festival of Music Dance and Lights.
For the organisers of the event — Uprising Beach Resort and Pacific Coast Events & Promotions — this "labour of love" was worth it, now that they have seen what the music festival provided popular local and upcoming artists. This year will see the Tom Mawi Trio who participated in the International Jazz & Blues Fest in 2011 and 2012 Port Denarau, Nadi, headline acts along with local dance goups — Vou and Shobna Chanel Dance Troupe. Pacific Coast Events and Promotions owner Darlene Underwood said the festival which starts on Saturday had the wellbeing of local artists at heart.
"This is one avenue we can use to showcase not only established bands but also up and coming artists, it's really for the love of music," she said. "The first year was 2009 — it was actually a labour of love where we paid the artists out of our own pockets."
Ms Underwood said she was grateful to Uprising Beach Resort and Jim Beam for their assistance.
Uprising Beach Resort general manager Alfred Christofferson said the association with sponsors Jim Beam would not only benefit the resort but Pacific Harbour also.