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New strategies to boost tourism in Fiji

Felix Chaudhary
Tuesday, November 13, 2012

STAKEHOLDERS have hailed the imminent re-brand of Air Pacific into Fiji Airways and Tourism Fiji's new global marketing campaign as two of the biggest developments in local tourism.

Chairman of the Fiji Hotel and Tourism Association Dixon Seeto said the two events signalled huge opportunities in 2013 and beyond for the industry and the country as a whole.

"With the new brand, new airbuses and Tourism Fiji's brand new marketing campaign, these are major developments that will set the platform for an exciting 2013 for tourism in Fiji. And the onus will be on all the stakeholders to work very closely together to take advantage of the springboard effect that these developments will have on the industry," he said.

Mr Seeto added the introduction of the brand new Airbus A330 was a significant development that should inspire growth across the industry.

"The hotels are all ready because we still have capacity that's why we're very pleased with Air Pacific's fleet plan because this is how we're going to bring in more people, fill hotels and resorts and get the economy stronger on the basis of greater tourism earnings and foreign exchange," he said.

"This also has immense benefits, not only for the industry but also for the country in terms of investment.

"As the industry gets more robust, it attracts foreign and local investment which creates employment," he said.

Mr Seeto said apart from the positive impact on tourism, the new planes would also address produce export issues with cargo capacity.

"With these new aircraft, increased flight frequency and cargo capacity, we're not looking purely at tourism but also the general economy of the country and what these new planes can do and what an expanded tourism industry can do for the economy," he said.


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