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Fiji Time: 4:13 AM on Friday 18 April

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Social media boost

Felix Chaudhary
Tuesday, November 13, 2012

THE power of social media to influence the masses and further increase tourist numbers was highlighted by the Attorney-General and Minister for Tourism Aiyaz Sayed-Khaiyum.

Sydney-based social media agency Circul8 has been tasked to develop a campaign designed to capitalise on the major opportunity presented online and create local and overseas advocates of tourism in Fiji.

"We can never underestimate the power of word-of-mouth," he said.