THE power of social media to influence the masses and further increase tourist numbers was highlighted by the Attorney-General and Minister for Tourism Aiyaz Sayed-Khaiyum.
Sydney-based social media agency Circul8 has been tasked to develop a campaign designed to capitalise on the major opportunity presented online and create local and overseas advocates of tourism in Fiji.
"We can never underestimate the power of word-of-mouth," he said.