VODAFONE ATH Foundation corporate philanthropy executive officer Ambalika Devi lauded the Northern Charity Alliance's move in taking ownership of people in the north.
The Northern Charity Alliance yesterday gave packs to poor families in Labasa in the spirit of Diwali.
Ms Devi said the Northern Charity Alliance was a spin-off of the Vodafone ATH Foundation Corporate Philanthropy which brings together business houses, corporate bodies and individual donors.
"It is a beautiful platform that actively involves itself in the helping of the poor and the needy," she said.
"The NCA is the first of its kind in the country and has been operating since 2010.
"The work done by NCA is part of three phases in the scheme of works carried out by the Vodafone ATH Foundation 'Corporate Philanthropy' which includes the Vodafone red alert which is a disaster response program, poverty alleviation, and empowering of people throughout the country through introducing them to income generating projects," she said.