Fiji Time: 6:35 AM on Friday 24 October

Fiji Times Logo

/ Front page / News

Thumbs up for logo

Felix Chaudhary
Saturday, November 10, 2012

TOURISM industry stakeholders have given Tourism Fiji's new global marketing campaign slogan 'Fiji Where happiness finds you' a big thumbs up.

Fiji Hotels and Tourism Association president Dixon Seeto said while the new slogan gave a true representation of Fiji as a holiday destination, the process involved and the campaign as a whole was reason to celebrate.

"I personally have a warm feeling towards the new slogan, Fiji is about happiness, obviously that's what the industry is about," he said.

"But, apart from the physical logo, I think all the rest of the stuff that comes with it, the collateral, the website and how the new brand interfaces with the industry is very important.

"The logo is very innovative and captures everything that Fiji is all about in one sentence which is remarkable and when you look at it as a total package, the logo, the marketing campaign and the public relations strategies, tourism in Fiji has an exciting future."

Mr Seeto said a significant step for the tourism industry was the fact that all the stakeholders were involved in Tourism Fiji's new global marketing exercise.

"The fact that they had consultations within the industry over two days was very important.

"Stakeholders were keen to participate and this was evident in the types of questions asked during the breakout sessions.

"I'm very confidently optimistic that the new slogan will take our industry to greater heights," he said.





Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Today's Most Read Stories

  1. Nadolo out
  2. Unapproved move
  3. Ruggers to shave
  4. Defacto partner charged with murder
  5. School observe Diwali in style
  6. Auditor cites poor record keeping
  7. No rush
  8. Highlanders add trio
  9. Fish spawning critical
  10. Pink morning fundraiser

Top Stories this Week

  1. False rumours warning Friday (17 Oct)
  2. Death shocks family Monday (20 Oct)
  3. Biman gets nod Saturday (18 Oct)
  4. Inside Fiji sevens Tuesday (21 Oct)
  5. Detailed report Friday (17 Oct)
  6. Public access Tuesday (21 Oct)
  7. Budget overspent Wednesday (22 Oct)
  8. 8-room home gutted Friday (17 Oct)
  9. Forgery suspect still in remand Tuesday (21 Oct)
  10. $20m in excess Wednesday (22 Oct)