MHCC has secured the naming rights for the annual Fiji Fashion Week (FJFW) event with an estimated $100,000 a year sponsorship. The announcement made recently created another achievement for the growing fashion extravaganza.
FJFW managing director Ellen Whippy—Knight said MHCC had secured the naming rights for three years with their sponsorship from 2013 to 2015.
"What this means is that Fiji Fashion Week is definitely here to stay," Mrs Whippy-Knight said. The sponsorship would see the local retail giant sell FJFW products and provide financial support as well.
"The figure that we have been throwing around is about $100,000 and this will also see MHCC retail some of the outfits of the emerging designers," she said. Under the agreement, MHCC will also sponsor the Emerging Designers category of FJFW.
MHCC fashion buyer Reshmani Murti said the company was honoured to be associated with FJFW adding it was a proud moment for them. "We are proud to be sponsoring FJFW for these next three years and we look forward to giving young designers assistance to better their skills," Ms Murti said.
MHCC will also sponsor FJFW Designer of the Year Andrew Powell and FJFW Model of the Year Kelly Ann Harman to the Hong Kong Fashion Week. The Fiji Times is a media partner and sponsor of FJFW.