EMBARKING on a multi-million dollar refurbishment of seven branches, developing cutting edge banking solutions for businesses and taking banking to the rural community were part of strategies designed to making Westpac the number one bank in Fiji.
These were the comments by Westpac's general manager Fiji Adrian Hughes at the bank's annual Diwali celebration held in Nadi on Wednesday.
"Our goal in Fiji is to be the undisputed number one local bank. Number one in customer satisfaction, number one in staff engagement and number one in market share growth. We have a very simple, three-pronged strategy. Making banking easier, deepening the relationship we have with our customers and building on our reputation," he said.
"Making banking easier is all about having more automatic teller machines (ATMs) and we're increasing our ATM footprint by 50 per cent over the course of the next 12 months and I am pleased to say that many of those ATMs will be in the west. It's about increasing our branches and I am very pleased to announce we will be opening our newest branch in Lautoka City," he added.
Mr Hughes also revealed that Westpac had reshaped business banking and created a transactional solutions team under Cameron Penfold.
Rural communities would also benefit, Mr Hughes said, when Westpac rolls out community banking programs.