THE Adi Salusalu Festival has received the backing of mobile service providers, Digicel Fiji.
With its sponsorship of the annual festival, Digicel Fiji gifted the organising committee with $20,000.
The festival which began last Saturday aims to raise money for the Ba Provincial Council's scholarship fund. This year, the council hopes to achieve of $500,000 from the annual soli.
Chief executive officer Maurice McCarthy said the company was delighted to support Adi Salusalu's initiative of making education accessible to the children of Ba province by contributing to the scholarship fund.
"Digicel is proud to support the children of our nation, they are no doubt our leaders of tomorrow," Mr McCarthy said.
"This is a fantastic opportunity for us to give back to the community and we are grateful to the Adi Salusalu Festival committee for allowing us to be part of this wonderful initiative," he said.
"We are delighted to play a small part to support the children of Fiji.
"We would like to see children get equal opportunity for quality education in Fiji and this is an excellent platform for us to support this worthy cause," he said.
Ba Provincial Council chairman Ratu Meli Saukuru welcomed the inclusion of Digicel in their education efforts.
"We are privileged to have their support. We thank Digicel for coming in as our major sponsor and we look forward to working with them," Ratu Meli said.
Meanwhile, Ratu Meli revealed that money raised from the week-long festival would be used for the education of iTaukei students in the province.
Asked whether other ethnic groups from the province would also be able to access the scholarships, Ratu Meli said they had yet to extend the scholarship offer.
"We haven't reached that far yet. Right now, we are just focusing on the iTaukei children from the Ba Province and their education," he said.