THE genius behind some of the creative hand-crafted jewellery and dresses sold at Aladdin's Cave in Suva will put up her designs for a good cause.
For the second year in a row, businesswoman Elaine Taylor — designer, jeweller and hairdresser — will be part of the 2012 Style Fiji event to be held in Nadi on December 12.
The fashion show raises money for Nadi Hospital with all proceeds going towards upgrades and buying much-needed medical equipment. Organised by the Project Bula Mai Committee, the fashion show raised about $200,000 last year and is aiming to raise $100,000 for the hospital in December.
Ms Taylor is locally renowned for her work and much talked-about business, Aladdin's Cave.
She said after six years, her business has established itself as the "go to" place for bold and unique fashion jewellery.
"In addition to being a sponsor of the event, Aladdin's Cave will feature some of the work of designers they support in the upcoming fashion event," Ms Taylor said.
"While evolving their products to stay abreast with changing market trends, Aladdin's Cave has been involved at the cutting edge of fashion presentations and the overall promotion of the fashion industry in Fiji, such as Fiji Fashion Week and Style Fiji.
"Aladdin's Cave's natural expansion has led to growth in the clothing market.
However, just like the jewellery line which has made it unusual in catering to unique and individualistic lines, the clothes reflect a similar skin."
She said with the focus now on Fiji designers whose style and quality have global appeal, Aladdin's Cave has made three local designers' clothes available to an international clientele via its new online shopping portal, www.cavefiji.com.
Ms Taylor has more than 18 years of experience behind her and is one of 10 designers confirmed for the charity fashion show.