FIJI pop and R&B (Rhythm and Blues) singer Elena Baravilala has rebranded her stage name. She is now known as ELENA.
She said the name would be a new trademark, and with her music being redefined, ELENA represented music that was full of life.
"ELENA is an expression of love for people through music," she said, adding her music now was more than just gifting or talent or getting the crowd hyped up.
"It is about a true melody of life, living right, being able to put that into music and bringing that message across. Being able to tell young people they don't have to be defined by the things around them but to look deep within themselves and find it in them."
She said young people now lived in a westernised world, where there was massive access to the media, movies and the internet. This, she said deceived people into creating the wrong perception of what true life was.
"This is where ELENA stands for purity, where you keep yourself until marriage,"
"As a 24-year-old young, single woman, it saddens me to see young girls lose it every day because they are so defined by what the media says or what their friends say and they don't discover the real them, the true person inside of them."
ELENA said she had a calling for her country.
"Well, I found my context and I really believe with all of my heart that I am called for my nation here in Fiji. After travelling internationally, I have discovered that along the journey, this is where I have to be for now.
"I am rebranding from Elena Baravilala to ELENA. I have a four-piece band with me and they are incredible and I now have an excellent team that is behind me."
ELENA said music was for the people, to inspire them to find their true self without trying to be somebody else.
"If you are a cleaner, then be the best at it. If you are a waitress then be the best.
"This is why I wrote the song entitled Unusual that was a part of Radio Australia's Pacific Break competition this year, because I don't choose to live the way the usual life is.
"I say unusual because I choose not to be defined by the media or the most popular thing but finding myself right where I am and staying true to that.
"For success, it is never measured by how many concerts you've done, how many albums you've released, how many countries you've sang in. No, it's the quality of life that you live now that is priceless and valuable."