THE Western Division has been identified as one of the worst areas for traffic offences.
Fiji Police Force's director of traffic Senior Superintendent of Police Mahesh Mishra said yesterday that over the past seven days more than 700 drivers, pedestrians and passengers were booked for traffic related offences between the Sigatoka to Rakiraki corridor.
ASP Mishra said the number of offences recorded was alarming.
"We are very concerned that people are not adhering to the laws of our roads. We feel that people are not listening to our advice and are not following the law," he said.
"This is why the number of people dying on our roads are increasing at such an alarming rate. People continue to ignore the law and only respond to it when it is too late."
The police officers have been part of a 21-day exercise that started last week, aimed at reducing the number of traffic offences in the west.
Dubbed "Operation Blitz", the officers have been travelling along the Queens and Kings Highway monitoring traffic movement.
SSP Mishra said so far the operation has been a success with drivers booked and punished for their crime.
"We will not go easy on anyone. We are going out there to ensure that everyone including passengers and pedestrians follow the traffic laws," he said.