NEWCASTLE, England — Newcastle's Premier League home ground will once again be called St James' Park from the start of next season after the English club signed a deal with a new sponsor on Tuesday.
Supporters were left furious last November when Newcastle renamed its 119-year ground "Sports Direct Arena" — after the sports retail company belonging to owner Mike Ashley — in a bid to showcase the potential for a new stadium sponsor.
However, as part of an agreement with Wonga, the club's new shirt sponsor, the traditional title of the stadium will be restored.
Wonga, an online loan lender, will invest at least STG1.5 million ($F4.31 million) in the club's academy and local enterprise scheme helping teenagers find employment.