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Fair promotions bear fruit for Fiji

Ioane Burese
Friday, October 05, 2012

THE trade promotional campaign led by Fiji's High Commissioner to South Africa is beginning to bear fruit with strong interests shown by a major duty-free company that has a global presence in other countries.

Recently High Commissioner Beniamino Salacakau and his staff participated in two fairs as part of their efforts to promote Fiji products and Fiji as an investment and tourist destination.

The fairs included the Johannesburg Boat and Dive Show, and the Pretoria Diplomatic Fair. As a result of those promotions, Flemingo International, a major international duty-free retail company, has reached out to the Fiji high commission with serious enquiries about Fiji products.

Flemingo International is a Dubai, United Arab Emirates-based company whose core activities include owning and operating travel retail shops across Africa, Asia and Europe.

Company reps met Mr Salacakau in Pretoria to discuss how they could promote Fiji products in their shops.

The company was particularly interested in Pure Fiji, Fiji Water, varieties of Fiji food products.

Mr Salacakau said the Fiji Mission was hopeful this would progress to substantive results in the near future.





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