The International Women's Association (IWA) Fiji launched a new bra art initiative yesterday in Tamavua.
The initiative is an attempt to raise awareness as well as funds for the Fiji Cancer Society's battle against all forms of cancer.
The contribution to the competition will be a collaboration of works from IWA members as well as artists such as Tessa Miller-Campbell, Warwick Marlow and Lambert Ho.
IWA's meeting yesterday focused on the theme 'Pinktober, raising awareness and support of breast cancer' with cancer survivor Sharon Baghwan-Rolls encouraging women to keep going
"This is so important as it brings home the reality of cancer. Pink October reminds us of the absolute importance of early detection and early prevention," she said.
"We must try and make radiation treatment available in Fiji, therefore, we must ensure that the State budget takes into account women's health."
The director of femLINK urged all IWA members to continue lobbying for the cause, particularly on health budgets for women.
Marilyn Curtis, life member of the Fiji Cancer Society and board member of the Cancer Society of Port Moresby, spoke on the importance of awareness
"We'd like to branch out to bring about cancer awareness at all levels, not just breast cancer and this can be done through constant team work," she said.
She hopes that other businesses and corporate bodies will come on board with this initiative.
IWA Fiji is a non-profit, non-political charitable organisation.