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Praise for style

TIMOCI VULA
Friday, September 28, 2012

FIJI may soon be producing garments like those worn by the Duchess of Cambridge Princess Catherine Middleton.

And it is already evident with all the hype from established designers confirming showing their garments and designs on the Suva runway come the much anticipated Fiji Fashion Week show next month.

One of the designers of what is now nicknamed the ‘Kate Middleton dress’ - Ellena Tavioni of Cook Islands design house TAV Resort wear - will be among those designers confirmed to participate in the show.

In a statement, FJFW managing director Ellen Whippy-Knight said TAV would be the finale at the Tribe Echoes of the Pacific night that marks the opening of Fiji Fashion Week 2012. She said this was an exciting recognition not just for the garment industry but also for the country’s fashion community to be able to facilitate the development of Pacific fashion this way.

“TAV have just confirmed their participation in the opening night of FJFW 2012 so those coming to our opening night will be in for quality fashion design. It will be an exciting night!” Ms Whippy-Knight said.

“We are still very excited that in the middle of what is probably her busiest week, Ellena would still work things out to be able to show her garments on the Suva runway,” she said.

In an interview with FJFW, Ms Tavioni said their Rarotonga factory employed 20 people and had been inundated with orders following the royal “endorsement”.

She said she had always wanted to make garments in Fiji.

“Fiji’s garment factories are good for ready to wear kind of outfits, they have the infrastructure, they have the trained people and they have an exciting fashion community,” she said.





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