BUDDING local fashion designer Aisea Konrote Fostino launched his new fashion brand on Saturday night.
The new brand, tagged Hefrani, showcases the uniqueness of the Pacific culture and tradition incorporated with the fusion of the modern world.
Speaking to The Fiji Times during the launch at the Fiji Museum in Suva on Saturday night, he says Hefrani is a Rotuman name that means the morning star that shines throughout the day and night.
"My designs are such. I want them to shine all throughout when someone wears it. It is something that stays, providing people their Pacific identity," Mr Fostino said.
He said his designs were the celebrations of his identity as a Pacific Islander.
"I am usually inspired by natural resources and that is one aspect that I consider while designing my clothes," he added.
Mr Fostino who loves designing clothes using Clifton fabrics said his designs were for everyone and could be worn by people of all sizes and ages.
The budding award-winning designer who ventured into fashion in 2008 showcased his designs at the 11th Festival of the Pacific Arts in Solomon Islands in July this year and will soon be taking some of his designs to Australia.
He said Fiji's fashion industry was doing well and advised young designers who plan to venture into fashion designing to believe in themselves.