THE South Pacific Tourism Organisation will be looking at the e-marketing of Pacific ACP countries, starting off with Fiji, Tonga and Kiribati before moving to other countries.
Chief executive Ilisoni Vuidreketi said under the funding received from the 10th European Development Fund, the SPTO would be providing advice and assistance to national tourism organisations on improving their websites. This also includes the training e-marketing applications as well as the use of social networking sites, database marketing and search engine optimisation.
Mr Vuidreketi said SPTO members and national tourism organisation had different needs acknowledging that each activity undertaken by the SPTO would not have the same impact across the board.
"For example, there will be activities that will benefit the smaller island nations more than it will the bigger countries, such as the Cruise Manual and then other activities that will have more impact on the bigger countries such as Search Engine Optimisation (SEO)," he said.
"To ensure that every country benefits from the overall work plan, we undertake a number of measures which includes conducting regular surveys, communicating with the beneficiaries on a regular basis and distributing extensive reports on each activity outlining the beneficiary countries. We also conduct regular workshops and board meetings where the latest EDF10 work is presented and members are given the opportunity to discuss any concerns or requests they may have.