A TRADE fair for businesses in the Western Division has attracted some of the biggest names.
Hosted by the Lautoka Chamber of Commerce and Industries, the show, which opens this afternoon, will also promote the city as an ideal tourist destination.
Supported by the Lautoka City Council, the trade show will showcase Fiji-made products by local companies and has been incorporated with the 2012 Arise Festival.
LCCI administrator Mohammed Salim said the companies, most of which are based in Lautoka, have come together to promote their products and also promote the town to visiting tourists.
"Our focus will mainly be on tourists and we want to promote Lautoka as a good and safe place for them to visit," said Mr Salim,
"We are expecting a crowd of more than 20,000 visiting the stalls and we hope that people come and take advantage of the products that are on offer."
He said one of the highlights of the show is a public auction by the companies involved.
"Each company will give a product and then people will make a bid to buy it in an auction. Companies like Punjas, Subrails Furniture, FMF and other companies have agreed to be part of the show," said Mr Salim.
He added that cultural performances would also be performed by the Fiji National University and the Indonesian Embassy.
"This is again directed towards tourists and a chance for them to see the many different diverse cultures that Lautoka has."