EMPHASISING the importance of Financial Education program (FinED) among children, coordinators have created a financial television program - Cha-Ching - to help children understand financial savings.
The program, which was launched on Monday, is aimed at teaching children to save and spend wisely. Cha-Ching program will involve musical adventures of a six-member children's band.
Technical financialist for FinED, Abigail Chang said through a set of children's music videos, Cha-Ching could now be viewed every week day at 4.30pm on the children's Get Set Program with Ateca and Mr. MG on Fiji One.
"The FinED Fiji Project is spearheaded by the Ministry of Education and the Pacific Financial Inclusion Program and will result in 197,000 students having exposure to financial education in all Fiji schools, annually from 2013," said Ms Chang.
"Cha-Ching is an innovative financial education program developed following the global financial crisis and arising out of a unique partnership between Prudential, Cartoon Network and educational expert Dr Alice Wilder."
"Cha-Ching, seeks to engage children using a unique musical edutainment approach. The series of 10 three-minute animated "music videos", with sing-a-long subtitles, aims to teach children about four key money management concepts - Earn, Save, Spend and Donate - through the Cha-Ching band of six animated characters, each with a relatable personality and a different approach to money management," she said.
Fiji TV Group chief executive, Tarun Patel says: "Fiji TV Ltd and its premier free to air channel, Fiji One, wholly supports educational children program. Our company is delighted to be part of this initiative given that it is internationally recognised as an excellent effective program for children."