EFFORTS to improve financial literacy now include a television program for children.
The program, which is already being aired on Fiji TV's Get Set program is based on the musical adventures of a six-member children's band called Cha-Ching.
Created by Prudential Corporation Asia ("Prudential"), the award-winning animation and music-based Cha-Ching Money-Smart Kids programme has been brought to Fiji through a partnership with Prudential Asia and Fiji TV, in support of the Financial Education (FinED) Fiji Project.
The FinED Fiji Project is spearheaded by the Ministry of Education and the Pacific Financial Inclusion Programme and will result in 197,000 students having exposure to financial education in all Fiji schools, annually from 2013.
"We appreciate this opportunity to reach out to more families in Fiji with an important educational message. We are honoured to support the FinED Project and to partner with Fiji TV, who like us, see the significance of promoting financial education in Fiji and the Pacific,"
Prudential Asia's Regional Director of Brand and Corporate Affairs, Sean Rach said.
The program was developed following the global financial crisis and arising out of a unique partnership between Prudential, Cartoon Network and educational expert Dr Alice Wilder.
The series of ten three-minute animated "music videos", with sing-a-long subtitles, aims to teach children about four key money management concepts — Earn, Save, Spend and Donate — through the Cha-Ching band of six animated characters, each with a relatable personality and a different approach to money management.
Education Minister, Filipe Bole said his ministry was committed towards introducing financial education in schools from next year.