A 48-YEAR-old man is the latest victim of a fatal road accident that occured in Sigatoka last Thursday.
Bal Ram's death now takes the road death toll to 29 compared to 26 recorded for the same period last year.
Police spokeswoman Ana Naisoro said Ram, of Nadi, was a passenger in another vehicle that collided with a twin-cab vehicle.
She said the driver of the twin cab had been charged with dangerous driving and was released on bail by the Sigatoka Court.
The deceased died over the weekend because of excessive loss of blood.
Ms Naisoro is urging pedestrians to always take extra precautions.
"Police is concerned with the number of fatal accidents on our roads and we are pleading with road users to be extra careful," she said. "The road rules are there to be followed and we are urging members of the public to take precautions while on the road."
Police also confirmed Ram, a divorcee had been staying by himself in Nadi.
Land Transport Authority spokesman Alfred Wiliame said the road fatalities in the west had prompted the second phase of the Red Zone operation that included joint checkpoints between police and LTA officers.
"Drivers' attitude and their failure to follow simple road rules resulted in the alarming number of road fatalities so far in the Western Division," Mr Wiliame said.
"We are taking stringent measures of motorists failing to adhere to simple road rules and we will not give up in our effort to make Fiji roads safe for all users."