IT started just selling toiletries and some food.
And it grew to a supermarket serving more than 1000 people who live in the vicinity of Wainikoro, Nadogo in Macuata.
And 27 years in the business, Kamal Krishna Reddy's supermarket (K. K. Reddy and Sons Supermarket) is serving villagers in the Udu Point area — about three to four hours drive up north as well as daily commuters on public service transports and private vehicles travelling to villages in the north-east of Nadogo and Namuka — about 50km from Labasa Town.
It's a far cry from its humble beginnings. Mr Reddy, 46, said challenges he faced in the early days gave birth to the idea of opening a shop in the interior of Nadogo.
"It was difficult for villagers to travel all the way to Labasa to buy their food items and I thought that this was the only better way to help them," Mr Reddy said.
"We help social welfare recipients, government officials and corporate bank recipients because we are also agents for the various banks and government departments," he said.
He said the growth of his business was not only the result of his good management but also the excellent relationship he shared with the villagers especially the chiefly family of Nadogo.
"All my three children have their iTaukei names and the eldest and the head boy of Nadogo Secondary School is called Tu Seru, the second is Aporosa and the third is Puna."