BA farmer Gyan Singh is happy with the exposure and the sales from his piggery business during the Crest Chicken Agriculture Show in Lautoka.
Over the first five days, Mr Singh collected about $12,000 from the sales of his sows and weaners.
He said the response from farmers in the west had been overwhelming and thanked the government through the Agriculture Ministry for shifting the show to the west this year.
"I have been part of the show for the past years starting in Suva and the response this year is probably the biggest in terms of the sales," said Mr Singh.
"Sales have been encouraging — sometimes we have 16 to 17 sows per day and the bigger ones we have 12 to 13 sows per load enabling us to raise more than $10,000 in only few days.
"The agriculture show is getting bigger each year, I am very proud as a farmer to be part of the show."
Mr Singh is encouraging farmers in the west to set up their own piggery farm because of the high demand.
He says he started with two sows and today owns about 50 sow units at his Naikelemasi farm in Ba.
"My aim for this year is to have 100 sow units and I am thankful that the agriculture show has helped promote my business.
"Many farmers have shown interest in visiting my farm in Ba and have indicated their willingness to buy weaners and sows at the farm.
"The demand for this product is increasing each day and I am also looking at expanding my business.
"I am also calling on local farmers to invest in the business and to seek assistance from the Ministry of Agriculture in order to be successful," he added.