USUALLY the green campaign by the Bank of the South Pacific is to market itself but this time its Go Green campaign is for the environment.
And yesterday, the bank chose to launch the campaign with students of Suva Primary School.
This, however, is not the first time BSP is launching the program, it began two years ago and aimed to promote a culture of environmental responsibility.
With 2012 being the international year of sustainable energy, BSP general manager of microfinance, community and corporate relations Howard Politini reminded the students the meaning of sustainability, which was about ensuring that the social, economic and environmental needs of our community are met and kept healthy for future generations.
"We must all do our part in looking after this world we live in. One of the many things we can do is to recycle rubbish instead of throwing it into landfills. Let's show how much we love our country by looking after it. BSP is encouraging everybody to go green for sustainability," Mr Politini said.
"The program has focused on schools in the hope that it will make children environmentally conscious and to impart the culture of environmental responsibility from a young age," Mr Politini added.
Since the first Go Green campaign, participation numbers have increased considerably. In 2010, 18,000 students from 91 schools participated in the campaign. Last year 172 schools registered with student numbers reaching 40,000.
The School Clean Up Day this year will be held on September 21.
"All schools wishing to participate must register and pick up their clean up kits from their nearest BSP branch from September 3," Mr Politini said.
"We take an active interest in the environment. Our vibrant "green" colour represents "environmentally friendly" philosophies and initiatives. Earlier this year, we participated in Earth Hour by switching off all essential lights in the five buildings owned by BSP in Suva," Mr Politini said.