MISS Suva City Council Kelerayani Gavidi hopes to create more awareness on the use of creative arts in transforming and combating non-communicable diseases in our nation and region.
The 25 year-old who hails from Nadroga and has maternal links to Vanua Levu said she also had particular interest in the areas of youth and sustainable development.
"I personally believe in the importance of networking and so joining the festival would greatly widen this for me," Ms Gavidi said.
"Imagine the lives that would be impacted by a simple, heartfelt message? I would love to use this chance the best way I can," she said.
If crowned queen of this year's festival, Ms Gavidi said she hoped to be able to close the gap that existed between different members of society
"Sometimes there is a great need to ensure that important policies and information also trickles down to the people at our grassroots who deserve to know," Ms Gavidi said.
"Where this is a challenge, I would like to be given a chance to play a role," she said.
The University of the South Pacific graduate holds a Bachelor of Arts Degree in Law as well as social work, and is urging the families and communities of Fiji to try attending this much anticipated event.
"The Hibiscus Festival is a great time to have our families, friends and loved ones come together for a week of fun so come down," she added.
Ms Gavidi is strongly supported by her parents, two sisters and her friends.