IT only started business operation two years ago with six stools lined up around its U-shaped counter for customers who preferred to feed on hot dogs and burgers.
That small start has now grown and bloomed to more dishes of fish, chicken and chips, hot drinks, internet and more tables, stools and chairs for at least 70 customers that go through the famous eatery of Labasa Town on a daily basis.
The business that opened on April 1, 2010 and managed by Helen Chang and Charlie Chow is not only common among residents of the friendly town but to VIPs who travel in from Viti Levu like High Court judges, magistrates, senior government officials and business people.
It is, one may say, simple yet healthy ingredients of Horseshoe's menu that has attracted the likes of Commissioner of Police Brigadier General Ioane Naivalurua and his senior officers when they visited Labasa last month.
Its name, Horseshoe, wasn't an easy thought but after days of figuring out a name, Ms Chang decided to name it after the U-shaped counter which is shaped like a horseshoe.
Anybody visiting Labasa has not completely visited the Friendly North if they have not set foot on this smart Al Fresco eatery and if they have not tasted the famous Horseshoe Burgers or their famous fish or chicken fry ensemble.
"The idea to venture into the burger and hot dog business had hit me on my first visit to Labasa Town when I went into town to find a place to eat in and did not find a suitable place to my liking," said Ms Chang.
"Even when we began, our hot dogs and hamburgers sold like hot cakes totalling to at least 115 to 200 and even more orders a day."
Now that we have expanded our menu to include sandwiches with chicken and fish fries the orders have even grown to at least 300 to 400 orders on a busy day, said Ms Chang. "Our sandwiches are a hit with business houses in Labasa and we get orders everyday either for morning teas and other small office functions," said Ms Chang.
Regular customer at the Horseshoe, Arieta Tabaiwalu, said she found the chicken and fish fry at Horseshoe a hit and that its taste was something original and only found in Labasa's Horseshoe or Vava ni Ose, literally meaning Horseshoe in the iTaukei tongue.