FIJI holds the lowest market share for loans and deposits in the three countries that Bank of South Pacific operates in.
Papua New Guinea's leading bank - which extended its branch operations to Fiji in 2006 - owns approximately 18 per cent of the local loans market and 16 per cent of the deposit market.
Across its Pacific markets - PNG, Solomon Islands and Fiji - BSP owns an overall market share of 38 per cent in loans and 47 per cent in deposits.
Country manager Kevin McCarthy made this known in his briefing with the Reserve Bank of Fiji earlier this week.
"BSP without doubt, is the leading bank in PNG and the South Pacific," he said.
The bank's cost to income ratio was 58 per cent last year. For every dollar the bank earned, it used 58 per cent for its operational cost, BSP's communications officer Salome Waqailiti explained yesterday.
According to briefing notes provided by the bank, 58 per cent the cost to income ratio increased by 3.5 per cent but was expected to stabilise in the low 50 per cent range over the next few years.
Mr McCarthy said the bank's cost to income ratio was still comparable with its peers.
"Our new projects must deliver efficiency gains and real cost reductions," Mr McCarthy said.
He said the bank needed to sell more products and services with one of its future strategies being the installation of deposit Automated Teller Machines.