LOCAL artists and musicians flocked to Sukuna Park on Saturday to perform in the Musicians against Pirates concert.
While the unfavourable weather did not help draw the crowd to the park, the musicians which included Kulture Entertainment, Georgina Ledua, Malumu ni Tobu kei Naivaukura, Cadra ko Muana and Ronald Jai were not disheartened as they belted their tunes and serenaded their messages through their music.
"It is about time that we get more people to support the rights of musicians in Fiji," Kulture Entertainment director Arthur Philitoga said.
"We have everything to lose if piracy is not stopped."
The concert which is a collaboration between the United States Embassy, Kulture Entertainment, Fiji Broadcasting Corporation and Procera Music Shops, a first of its kind, is to help promote Fijian art, music and culture by protecting intellectual property rights.
"You cannot put a value on an artist who decides to stop making music because of piracy.
"These artists, not only in Fiji but around the world lose millions for their hard work and it is about time that the people are aware of this and support them," US Embassy acting spokesman Noah Geesaman said.