He goes by the initial R.K.S. and is a former salesman and, believe it or not, a former model.
Raj Kumar Singh may not be a picture of his younger self but what time has taken away in beauty has been replaced with a shrewd brain for business.
Raj was manning the cash register and watching an Amir Khan movie in his shop on Levuka's Beach Street when I entered intending to buy some groceries.
After striking up a conversation, I found out that Raj was originally from Ba and first worked for Burns Philp as a salesman at Lautoka.
In 1972 after Hurricane Bebe decimated his parents' house in Ba, it was decided that the Singh family was to disperse around Fiji and re-settle there.
"All my other brothers scattered and I took my parents in and they stayed with me."
He kept on doing sales for Burns Philips and worked at the company's branches at Sigatoka and Nadi before he moved to Suva where he decided to settle.
"When I was a salesman there the late Mr James Datta had just joined the company as a cadet."
It was with Burns Philp that Raj was chosen to model some of the company's merchandise and he appeared in newspapers and billboards around the country.
His brush with fame was short-lived as by 1985 after suffering a revamp in the company's operations, Raj was laid off along with others.
"I had just bought a house in Delainavesi and I was forced to sell it and decided to come to Levuka after a friend of mine told me of it.
"It was by fluke that I came to Levuka because I had not been to this place and had only heard about it, but I decided to take my chance and try to make my fortune here," Raj says.
Raj brought his parents, wife and and young child to Ovalau and settled at Vagadaci on the outskirts of Levuka Town. With $5000, he opened a small canteen as a means of income.
Just three years later Raj moved his business to Levuka Town where he rented a space to run a restaurant which also doubled up as a small grocery shop.
In 1990 he took out a loan from a bank and bought a building and moved his family and business into it.
"I had more than 15 years of experience as a salesman and I had some money with me too," he recalls.
From his humble beginnings in 1985 at Vagadaci with only $5000 worth of stock, Raj now owns a medium sized general grocery business. which has a stock worth over $20,000.
"I had to work hard every day. I usually work right up to 15 hours a day, waking up at five o'clock in the morning and not going to sleep until it was late in the night.
"I also had a lot of help from my family, especially my wife and my parents," Raj says.
He now has three children who have all moved out and made their own lives. Now, Raj is just looking forward to a very comfortable retirement.
"My future plan is simple. Sell this business and retire or unless, one of my children wants to run the business then I will keep it," Raj says.
Moving to Levuka was definitely not one of Raj's regrets, and besides, he still keeps in touch with his brothers who have also managed to make a good life.