INFORMATION Ministry permanent secretary Sharon Smith-Johns has reminded government media liaison officers (MLOs) of the significance of their role as public relations officials for government.
Thanking the MLOs for the work undertaken in the past 18 months, Ms Smith-Johns said the next few months would require a more co-ordinated commitment by them to maximise government publicity.
"The last 18 months has seen a stronger collaborative approach in communication between ministries, the Ministry of Information and, most importantly, between government and the media," she said in a government statement.
"I would like to encourage you to keep it up as the next few months will be a challenge for all of us".
Highlighting the role of MLOs in disseminating information for both the domestic and international public, Ms Smith-Johns said the work undertaken by government needed to be constantly communicated to taxpayers.
"We must ensure that government's messages are consistent and accurate especially in cases where government is required to provide a response to critical and sensitive issues," she said.
"Your role is to communicate what government is doing for the people and how best we can serve the taxpayers of Fiji".
All MLOs meet once every quarter for the MLO Network Forum.