SPEEDING drivers will soon face the full brunt of the law, says the Land Transport Authority (LTA).
The authority has teamed up with the Fiji Police Force's traffic department to monitor and enforce traffic laws on the red zone corridor, which is between Ba and Sigatoka.
LTA chief executive officer Naisa Tuinaceva said the operation was like any other operation.
However, he said, the objective was to place emphasis on speeding.
"Speeding tops the booking table and is the number one cause of road deaths," he said.
"This happens quite frequently on the Sigatoka to Ba highway.
"Notorious drivers with bad attitude speed on this corridor not realising the repercussion when an accident occurs."
Mr Tuinaceva said the join forces operation was to show their presence on the road in order to monitor and be visible at all times.
"This join force operation is on a 24-hour shift basis and we intend to be more proactively effective in our delivery."
"Drivers react and slow down when they see our officers out there.
"We have realised that it is important for us to be ahead of any strategy that speeding drivers may consider.
"That is why our strategy changes now and then so that we keep them guessing on what's our next move."
Mr Tuinaceva said the red zone hot spots are the most dangerous locations where accidents usually occur and also where high speed bookings are recorded.
Twenty one fatalities were recorded on roads between Sigatoka and Ba last year.