Every evening at precisely six o'clock, every driver of the Matua Taxis stand base in Nasese stand down for a few minutes for their evening devotion. This is part of the company's spiritual enhancement program.
As an exclusive itaukei company, their Christian faith is now an integral part of the drivers' lives as well as the company's.
Matua Taxis chairman Ratu Loma Baleilevuka says they have seen the difference their spiritual program has made on the lives of their drivers in the past one and a half years.
"Taxi business is really a very competitive business and we have other well established companies in Suva and we thought that we should hold our evening church devotions to be our spiritual guide," Tu Bale says.
At six in the evening, the pastor for Nabua Secondary and Primary schools will lead the evening devotions via the radio telephone from their Nabua base or from a cab that will be parked outside his home.
All Matua cab drivers will be required to listen in to the devotion as they drive and all incoming calls will not be received. All those taxis parked at their bases are required to stand down.
"Even to the extent that our customers now know of this and usually don't disturb our base again at 6pm, but the main changes that we have seen are in our drivers," Tu Bale says.
He says that many drivers are now able to feel comfortable speaking in public and some even have learnt to pray well or even lead the devotions.
"We have seen some big changes happening with our drivers and sometimes when our ‘talatala' is not present some of these drivers even lead our devotion," Tu Bale says.
As well as increasing their confidence level, some of the Matua taxi drivers agreed that this new spiritual program has also helped them in their work and their lives at home.
One particular driver who does not want to be named, says it has changed the way he approaches his work and how he places more emphasis now on his family.
Tu Bale says the company too is benefitting from this spiritual program as it has expanded a lot in its eight year history.
Matua Taxis now has three bases around Suva - one at Nabua, at Nasese and at the Raiwaqa Market - a fleet of 112 cars in total.
Apart from this, the company is continuing with its education help program where it spends at least $300 per week in transporting teachers to their homes after they teach at the Nabua Secondary School Matua Program.
This includes travelling right up to Naboro or as far as Tailevu to drop teachers off after their daily nightly lessons with the Matua Program.
And this program has been running for the last eight years.
"All drivers take turns in providing this service and we have done whatever we can whenever the school needs help," Tu Bale says.
Just recently, Matua Taxi had donated $500 for the Nabua school's rugby and soccer teams.
Apart from this, the company holds its tri-monthly church service and was about to field its first ever choir in the annual Methodist Church choir competition before it was cancelled.
Tu Bale says they are able to ensure the company's profitability through these kinds of initiatives which they say pays off in a big way.