FRANCE-based winger Randall Kamea will run about 40 kilometres today from Suva to Pacific Harbour as part of his Save or Shave (SOS) campaign.
After losing two close friends to cancer, Kamea said Pacific Islanders did not have the funds to treat cancer patients.
"This is quite an important issue for me and how valuable a centre will be," Kamea said.
He said such initiatives would make a difference to young cancer patients in Fiji and the region.
Yesterday, stakeholders and business houses stepped in to contribute money towards the Walk on Walk Strong (WOW) campaign.
Kamea said he was not excited about running from Suva to Pacific Harbour but the awareness he would create for members of the public to drive them towards this worthy cause.
An emotional Kamea recalled how his friends finally succumbed to cancer a long illness.
He called on members of the public to join the campaign through cycling or running today at 5am.
Meanwhile, Fiji's season for going bald is approaching, as the WOWS cancer relief committee sharpens its scissors for the 2012 WOWS Save or Shave (SOS) campaign.
WOWS will be inviting volunteers to shave their hair off to raise funds to help child cancer sufferers.
They can seek additional contributions by choosing not to lose their locks.
Each participant recruits sponsors and organises fundraise to pay for their haircuts.
Dom Sansom, WOWS SOS committee chair, said last year's event caught the imagination of the nation, with many Fijians stepping forward to publicly sacrifice their hair.
About $180,000 was raised in that event.
In partnership with the Fiji Cancer Society, WOWS has allocated $100,000 to support treatment of young patients and their families.
It is also working with the Fiji Cancer Society to establish a child cancer resource centre.