FIJI Islands Hotel and Tourism Association president Dixon Seeto says films shot in Fiji will generate interest among audiences that watch them.
"What these movies do is that they showcase the country in a subtle way. It gives audiences a glimpse of what Fiji is like and that creates within them an interest in the country," he said.
Mr Seeto said it had been proven before that Bollywood movies shot in European and Asian locations had resulted in increasing number of Indian visitors to those countries.
"It is a fact that when these movies are shot in such locations, there seems to be an increase in Indian visitors and that's really what we want too for our tourism industry," said Mr Seeto. He said the movies complement and supplement the promotion of Fiji's tourism industry.
Meanwhile, while speaking at the Fiji-New Zealand Business Council meeting on Sunday, Attorney-General Aiyaz Sayed-Khaiyum urged neighbouring countries including New Zealand businesses to take advantage of the opportunities provided by Fiji's film industry.
"We see a lot of growth in this area but there is a huge lack of capacity within Fiji in as far as equipment, and in as far as personnel are concerned," Mr Sayed-Khaiyum said in a statement.
Movie houses from India and the United Kingdom have been shooting here and taking advantage of a 47 per cent rebate for making a movie but Mr Sayed-Khaiyum said some of these production houses had told him they wished there were certain facilities available here.
"At the moment they are bringing in equipment at enormous cost and this increases production cost," he said.