Fiji Islands Hotel and Tourism Association president Dixon Seeto says the VOLCOM Fiji Pro which kicks off at Tavarua this weekend will do wonders for the booming tourism industry because of the international media exposure generated by the event.
The international awareness and attention an event of this magnitude will bring to the country will no doubt further boost our tourism numbers. This is a very big event and the focus of international media on Fiji in the lead-up to the surf competition and during the event proper is invaluable in terms of the marketing and promotion of Fiji.
This will highlight both our ability to host events of this nature and also broadcast Fiji as a quality holiday destination, he said.
Mr Seeto adds once in Fiji, first-time visitors will more than likely return to further explore other surf sites and have a holiday at one of many exotic locations in the country.
People who may primarily come here for this major surf event could potentially return as tourists. This will definitely boost our tourist arrivals and Fiji should be proud that Tavarua was chosen to be a part of this worldwide event, he said.