FOLLOWING its "green invasion" in the past two years, the Bank of South Pacific has embarked on a new campaign ù One Bank, One People.
The bank released a statement yesterday saying the campaign sent a positive and confident message that BSP was the one bank for people young and old, irrespective of where they lived or worked.
"We have a long and proud history of being the South Pacific's own bank with an unmatched understanding of the Pacific people, including Fiji," the statement said.
"We're a real part of the community, investing directly into healthcare, sporting events and education. More recently, BSP was the first bank to step forward after the January floods and assist victims in Ba, Lautoka and Nadi with food rations. Total assistance for flood relief was $50,000. BSP PNG later donated $100,000 towards the March Floods. In addition, an annual allocation of $200 000 is set aside for branches to engage in community projects within their locality."
These comments were also in response to Times Business' question on whether it could convince the people of Levuka ù the hub of the Lomaiviti Group ù that it was still their bank.
The Lomaiviti Provincial Council this week raised its concerns on BSP's decision to close the Levuka branch adding that they were not consulted. The decision to close the Levuka branch followed a survey of BSP's operations in Fiji.