FIJI is fast becoming a playground for the rich and famous - even the wealthiest man in the world, Mexican Carlos Slim.
Last year, the country received 42 super yachts with owners flying into the country in private jets to cruise around the islands.
Mr Slim was recently in the country, drawn by the beauty of Fiji's untouched islands.
Yacht Help Fiji's David Jamieson said the millionaires and billionaires also loved the fact that they could walk around with people hardly knowing them.
"I've known billionaires walking around doing their shopping with people not recognising them," Mr Jamieson said.
The popular destinations have been the "forbidden paradise" the Lau Group and Kadavu.
When Prince Albert of Monaco left Fiji last year, his comment to Mr Jamieson was: "Fiji as a country, has been one of my greatest surprises."
Most of the superyacht owners are Americans and Europeans. A Russian millionaire is said to be making a return trip after he fell in love with Vanuabalavu, in particular the meke and lovo.
Yacht Help Fiji is the main contact for the super yachts, ensuring that everything is ready before the arrival of the yachts' owners.
Mr Jamieson said usually they would be contacted a month before the owner arrived.
But one of the driving factors behind the growth of the industry has been the dredging and improvement of the Denarau Port, which can now accomodate big ships that are 80 metres and making it a world class marina.
The improvement, Mr Jamieson said, was a partnership between government and the private sector.
Because of the introduction of the Super Yacht Charter Decree in 2010, Mr Jamieson said Fiji had become one of the most yachting friendly countries in the region.
Mr Jamieson said the contribution of the super yachts to Fiji's economy was great.
Not only do they pay 12 per cent tax, they also spend at least 25 per cent of their charter fees on food and fuel.
The repairing of the Helios alone is said to have been over a million dollars.
Not only that, some locals have in the past been recruited as crews on the yachts.
The achievements of the industry is also partly because of the faithful marketing Yacht Help Fiji has been doing for the past nine years at the Monaco Yacht Show the world's exclusive yacht show, Mr Jamieson says.