READERS spend 68 per cent of their newspaper-reading time reading The Fiji Times, according to the Fiji Media Omnibus Survey.
This is 2.4 per cent times longer reading any other newspaper.
The survey — conducted by Tebbutt Research in key urban areas in March covering media consumption using respondents 14 years and over — shows that 91.7 per cent of newspaper readers read this newspaper. Of this, 55.5 per cent read The Fiji Times exclusively.
The Fiji Times publisher Hank Arts said the survey reconfirms the fact that this newspaper "is not only Fiji's premier newspaper, it remains the paper of choice by the vast majority of the population".
"The Fiji Media Omnibus Survey measures consumer use of newspapers, internet, television, radio and magazines and results are available for general purchase," he said.
"Often outrageous claims are made, so it is a relief to be able to insert facts into discussions. The research assists The Fiji Times with continuous improvements for our readers. Our readers can rest assured that The Fiji Times will through its editorial charter, remain focused on integrity, accuracy and balance."
The survey shows The Fiji Times has an average week day (Monday to Friday) readership of 97,792 people, compared to last year's survey result of 72,993. Our readership in key urban areas on Saturday is 128,774 people. This is an increase from 114,024 last year.
The Sunday Times readership is 89,281, a jump from 68,115.
Tebbutt Research is an accredited, independent local market research company that has been tracking year-to-year market trends in Fiji since 1991.