FORMER Tourism Fiji CEO Josefa Tuamoto has landed the role of South Pacific general manager of one of Australia's premier advertising agencies ù Paul McCarthy Advertising Communications Group ù PMACG.
In making the announcement, PMACG managing director Paul McCarthy said Mr Tuamoto's contribution to the tourism industry in Fiji and vast experience in various roles made him an invaluable inclusion to the team.
"There can be no doubt Jo's calm leadership and expertise will play a critical role in helping steer the company's business aspirations in the region ù by application he is very capable of delivering the goods," Mr McCarthy said.
"Jo has already taken a lead role in our activity both in Fiji and also Papua New Guinea where we have been proactive on several government issues in the last two years. We are delighted to have him on board."
Mr Tuamoto said he was excited about his new role as a partner in one of the region's biggest advertising and marketing organisations.
"It's great to be running your own business and my partnership with PMA will enhance this new relationship," he said. "I have received a lot of interesting feedback from people in the industry who have expressed huge interest in the range of services we provide, including marketing, advertising, research and public relations.
"At PMA, we offer an unprecedented opportunity where clients get the whole package in addition to, or as part of strategy development."
Mr Tuamoto resigned as CEO of Tourism Fiji after three years at the helm of Fiji's mushrooming industry and has been widely acknowledged as the catalyst for the tourism boom in the country which has seen record arrivals enticed by the "Fiji Me" branding campaign which he helped establish.
Previously, he also held the position of director of Commercial Operations with Blue Lagoon Cruises. Mr Tuamoto is a University of the South Pacific graduate with a Bachelor of Science and GCEd honours. He holds an MBA from the University of Wales and has also completed management studies at Harvard Business School, Wharton Business School and the University of Hawaii.