FILMING of the $2.5 million Bollywood movie "Supermodel" began on Saturday with Attorney-General and Acting Prime Minister Aiyaz Sayed-Khaiyum welcoming the film crew into Nadi.
The first scene shot in Denarau on Saturday is the first of a few Bollywood movies to be shot in Fiji this year.
The movie is based on an Indian girl from a poor background and her journey to become one of the top models chosen to be the brand ambassador of a large wine company, Ruby Wines.
The central character will be played by Pakistani model turned actress Veena Malik while her co-star will be played by Ashmit Patel.
Film director Naveen Bates said most of the shoot in which the five girls are competing for the prestigious prize would be done in certain locations in Nadi.
"Fiji has some excellent locations and beaches and some very beautiful places, so we are here for the bikini shoot and for the glamour shoot only," said Mr Bates.
Producer, Ravi Ahlawat, said the main reason they were shooting in Fiji was because of their script demands.
"Our script demanded that we do the glamour shoots on beautiful beaches and islands, so we searched many beaches and visited many islands around the world but none of them were as beautiful as the ones in Fiji," he said.
Mr Ahlawat said 40 per cent of the movie would be shot in Fiji before moving back to India.
Fiji Audio Visual Commission CEO Florence Swamy said they were pleased shooting started very early in the year.
"This is going to start a trend for future productions," she said.
Ms Swamy said the movie would showcase the areas in Fiji that were generally not seen most of the time by the outside world.
The film crew is expected to be in the country until May 10.