CONSUMERS should come forward and report if they have been sold spoilt food.
The Consumer Council of Fiji released the statement after the The Fiji Times highlighted a complaint about a butter knife being found in a loaf of bread.
"Our traders need to be more customer-focused in attending to complaints rather than brushing the issue aside," said council CEO Premila Kumar.
"This simply proves that big names in the marketplace do not value their customers at all when it comes to attending to real concerns and feedback from them."
The council said the trader breached the Food Safety Regulation 2009 and urged the authorities to take appropriate action.
"The arrogance shown by the supermarket is unbelievable as it has miserably failed to practice customer service," Mrs Kumar said.
The incident painted a negative picture of the supermarket and Mrs Kumar said blaming the consumer was unacceptable.
"The council commends the particular complainant in this case for coming forward and at the same time urges other consumers to take a bold step in addressing such practices in the marketplace," Mrs Kumar said.
Raiwaqa resident Thomas Johns found a butter knife in a milk loaf.