THE patron of the Honour Fiji Journey, President Ratu Epeli Nailatikau, has officially launched the environmental and cultural initiative.
Led by environment group, the Econesian Society, the Honour Fiji Journey seeks to gain the best indigenous and traditional Pacific knowledge with the most up-to-date science to ensure environmental sustainability.
As part of the journey, youths will be selected to travel around Fiji on a journey of discovery, learning traditional knowledge and modern conservation practices.
And after months of preparation, the launch went off without a hitch in the presence of dignitaries, ambassadors, government ministries and people from all walks of life.
Ratu Epeli said Fiji could no longer turn a blind eye to our cultural and environmental needs.
He said if nothing was done to address those needs, then future generations would find it impossible to maintain long-term environmental, social and economic sustainability.
However, Ratu Epeli said the journey though worthwhile, would not be easy.
"There will be rough seas, countervailing winds and more modern vessels from larger continental world and from various schools of thought leading us astray.
"But we must be strong and trust the time-tested elements of our own island traditions and blend them with the best modern science and technology to ensure a safe journey and smooth sailing for future generations."
Ambassador for the Honour Fiji Journey, reigning Vodafone Miss Hibiscus and Miss South Pacific Alisi Rabukawaqa said Pacific islanders identified themselves by the environment, which was what made the Honour Fiji Journey so significant.