THE winner of next month's Miss World Fiji pageant will be an ambassador for mental health.
As part of the Miss World pageant contestants from the 125 participating countries will have to choose a charity important to her country.
Called Beauty with Purpose, each contestant is required to provide a two-minute DVD on the project.
Three winners will be chosen and given 10,000 pounds to set up the charity project.
Miss World Fiji national director Andhy Blake said Fiji's chosen charity was endorsed by the Ministry of Health.
He said Miss World Fiji had a five-year plan to set up respite care home for mental health patients.
"It will be a safe zone where people can chill out and listen to them," he said.
"The home will not only cater for people in Fiji but also other Pacific Island countries."
Mr Blake said it was important that awareness was raised on mental health in order to remove the stigma associated with it.
He said Miss World Fiji would use her beauty to empower, influence and inspire others on mental health issues.
He also said Fiji was the only Pacific island country participating in the international pageant and this provided a platform and opportunity to raise issues affecting them.
Mr Blake said response from prospective contestants were positive.