Fiji Time: 3:09 PM on Sunday 29 March

Fiji Times Logo

/ Front page / News

Fashion fiesta

Ropate Valemei
Saturday, September 17, 2011

INDIGENOUS designs take to the stage in the first-ever sulu and jaba fashion contest today.

And Fiji Fashion Week will offer prizes to sulu and jaba designers and help secure them a market for a steady source of income.

Fiji Fashion Week managing director Ellen Knight Whippy said the contest, sponsored by Crest Chicken, is the first of its kind.

"There is a need to put jaba into perspective for fashion garment since it is worn by 70 per cent of the women in Fiji," said Ms Whippy.

"This really is a design contest for the people. The sulu and jaba has such a wide appeal among the community and has a long tradition in Fiji."

Ms Whippy expects to see designers come up with a modernised and marketable jaba tomorrow.

"We want Fiji to be famous for our jaba and also make it a source of revenue and income for the designers. "People should know that income can be generated from fashion.

Shaun Joils, the general manager for Goodman Fielder, of which Crest Chicken is a subsidiary, said they were proud to be associated with such a fashion show that would give locals a platform to bring out their creative designs and modelling talents.

Entrants include a nine-year old entering her first design competition with a model as young as five. Judging the competition is a powerhouse panel of experienced designers such as Savitri Rae, Carolyn Ah-Koy, Miriama Namosimalua and Robert Verebasaga.

A cash prize of $500 will go to first place, along with $250 worth of Crest Chicken vouchers, Tappoo City vouchers and a Pure Fiji hamper.

Ms Whippy said second and third prize getters would also get similar prizes.

The program for the day begins at 10.30am on the Tappoo City 4th floor with the final scheduled for around 2pm.





Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Today's Most Read Stories

  1. 'Ruthless'
  2. Memorable moments
  3. Register early, NZ Immigration urges
  4. Shape up or ship out
  5. PM walks 10km
  6. Plan to ban taxi parking in towns
  7. Celebrating Lord Rama's birth
  8. Lights go out for an hour
  9. Waratahs climb ladder with 23-11 win over Blues
  10. FIA: More thought on Bill

Top Stories this Week

  1. Rape on duty Wednesday (25 Mar)
  2. INQUIRY: Baby given wrong injection Friday (27 Mar)
  3. All hope gone Monday (23 Mar)
  4. 'No' to adopted child Monday (23 Mar)
  5. The man who was the champ Monday (23 Mar)
  6. Kepa clarifies position Tuesday (24 Mar)
  7. HK 7s risk Thursday (26 Mar)
  8. Fiji 7s inspires college in win Wednesday (25 Mar)
  9. Strong start Friday (27 Mar)
  10. Key to new home Thursday (26 Mar)