Coming from a country like Senegal, Amadou Diallo knows exactly the challenges faced by Fiji, even though it is only his first visit.
"I understand the challenges faced by your country but you also have a lot of opportunities," Mr Diallo said.
The DHL chief executive officer for Africa and Asia Pacific is in Fiji to explore other business opportunities but more importantly meet staff in person.
As a member of the Singapore Economic Development Board, Mr Diallo offered some advice to Fiji on how it could grow the economy as well as tap on other business opportunities in the region.
"You have enough land, a good weather - you can double your tourist numbers but you must allow free trade," he said.
Mr Diallo said Fiji could negotiate with India which was far away from large consumer markets such as America and Latin America to have, for example, manufacturing plants in Fiji which could then supply to these markets.
He said it was vital for the economy to concentrate on the small and medium enterprises.
Mr Diallo added there was a lot of opportunities available to convince people to come to Fiji and to invite large corporations to open businesses here.
In addition, he said, DHL had already been assisting businesses in getting their products to and from Fiji.
DHL chief executive officer South Pacific, AP Boll said their Fiji operations had been performing well and the region expects another good growth from the region this year.
DHL is the official logistics provider for the 2011 Rugby World Cup, which would be held in New Zealand.
Meanwhile, DHL Global Forwarding Fiji manager Mahendra Singh said Mr Diallo's visit to Fiji was a special occasion.
He said this was the first time someone at that level was visiting the country.