WHILE online shopping is taking the world by storm, in Fiji consumer choices are limited because the service does not exist or many do not have credit cards.
All that will change today when Twin Tigers China Direct launches its electronic shop www.eshopchinadirect.com in Fiji.
Founded by Ajesh Sudhakar, the online company will help facilitate the purchase of small and medium enterprises direct from China.
And because many people do not have credit, the eshop has resorted to innovate measures by incorporating Vodafone's M-PAiSA Money Transfer system as a payment option for online purchase.
This, Mr Sudhakar said would provide their customers the alternative to credit cards, Visa, Master etc.
In addition, China Direct will work with DHL Fiji to handle shipments, domestically and internationally.
"We have chosen DHL Fiji because of their reputation for being the best logistic company and we have the confidence in knowing our shipments from China will always reach on time," he said in a statement.
"All customers' purchases locally are delivered the next working day by DHL and for international shipments within three to four working days."
Mr Sudhakar said China Direct was able to keep the prices below the current market price for most products.
"Additionally the more you buy the cheaper the unit price gets," he said.
"China Direct does not have a physical shop in Fiji and thus the reason why they can pass the saving on to the end user the consumer."