Fiji Times Logo

Fiji Time: 5:20 AM on Sunday 24 August

/ Front page / Business

Tourism Fiji targets hit sitcom

Monday, December 13, 2010

FIJI will raise its profile as a tourist and romance destination if the producers of The Bachelorette seals an interest to film the reality show here.

Tourism Fiji's agent in the North Americas Ili Matatolu said the veteran unscripted romance series was an exciting venture and "we will be talking to partners next week."

"It would be an exciting public relations platform and an exciting opportunity for Fiji," Ms Matatolu told industry partners who attended Tourism Industry Day at Shangri La's Fijian Resort and Spa on Thursday.

She said the limelight would be worth millions. Tahiti hosted the last season of the show and reportedly gained about US$150million (FJ$277m) form the exposure.

Solid ratings throughout the twelve completed seasons have resulted from an average audience of nearly 10 million viewers.

The Bachelorette is a spin-off of the American competitive reality dating game show The Bachelor which debuted in 2002.

In its January 2003 debut on ABC, The Bachelorette's first season featured Trista Rehn, the runner-up date from the first season of The Bachelor, offering the opportunity for Ms Rehn to choose a husband from 25 bachelors.

She chose Ryan Sutter whom she married in a televised ceremony. They have two children.

Ms Matatolu also revealed that for the first time next year, 100 travel agents from the United States will visit Fiji's shores in a bid to entice the frugal American market.

She displayed a recent full page article on Fiji featured in the premier worldwide publication, the magazine Conde Nast, as a major achievement.

A full page of advertising in the magazine costs at least $75,000.


Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Today's Most Read Stories

  1. It was not us, says headman
  2. 2 die in highway accident
  3. A-G in, Urai out
  4. 14 years in jail for rape
  5. Attack on 3 buses
  6. Family assured of justice
  7. Criminal inquiry
  8. Draw D-day
  9. Legal action against Fiji's Elections Supervisor
  10. 58pc in favour of a secular state

Top Stories this Week

  1. Dad's cry for justice Friday (22 Aug)
  2. The murder which shocked the nation Tuesday (19 Aug)
  3. Bag full of cash Monday (18 Aug)
  4. 12 go out Wednesday (20 Aug)
  5. Inquiry into video Wednesday (20 Aug)
  6. Why the GCC Monday (18 Aug)
  7. Chaudhry files 42 nominations for election Tuesday (19 Aug)
  8. State audit Tuesday (19 Aug)
  9. Robbery suspect dies in hospital Thursday (21 Aug)
  10. Love, a new revelation Thursday (21 Aug)