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Tourism Fiji targets hit sitcom

Monday, December 13, 2010

FIJI will raise its profile as a tourist and romance destination if the producers of The Bachelorette seals an interest to film the reality show here.

Tourism Fiji's agent in the North Americas Ili Matatolu said the veteran unscripted romance series was an exciting venture and "we will be talking to partners next week."

"It would be an exciting public relations platform and an exciting opportunity for Fiji," Ms Matatolu told industry partners who attended Tourism Industry Day at Shangri La's Fijian Resort and Spa on Thursday.

She said the limelight would be worth millions. Tahiti hosted the last season of the show and reportedly gained about US$150million (FJ$277m) form the exposure.

Solid ratings throughout the twelve completed seasons have resulted from an average audience of nearly 10 million viewers.

The Bachelorette is a spin-off of the American competitive reality dating game show The Bachelor which debuted in 2002.

In its January 2003 debut on ABC, The Bachelorette's first season featured Trista Rehn, the runner-up date from the first season of The Bachelor, offering the opportunity for Ms Rehn to choose a husband from 25 bachelors.

She chose Ryan Sutter whom she married in a televised ceremony. They have two children.

Ms Matatolu also revealed that for the first time next year, 100 travel agents from the United States will visit Fiji's shores in a bid to entice the frugal American market.

She displayed a recent full page article on Fiji featured in the premier worldwide publication, the magazine Conde Nast, as a major achievement.

A full page of advertising in the magazine costs at least $75,000.