JOKATAMA Rarasea of Vesaru in Ba has been a farmer since 2002.
With a total of 54 acres, the 50-year-old aims to produce about 800 to 900 tonnes of cane this year.
This will be a leap from the 200 tonnes he produced last year.
"I know I can do it," Mr Rarasea said.
He started off with six acres of land and the $10,000 given under the Farming Assistance Scheme.
With that money, he bought a tractor and all the farming implements he needed.
Once a church leader in the community, he had a habit of yaqona drinking and laziness, which has changed since he started farming.
Mr Rarasea realised he had to manage his time well if he was to have any kind of success.
"Now if I have to drink grog, it only goes up to 10pm," he said.
He works six days a week from dawn to dusk.
Mr Rarasea's farm spoke volumes of his hard work.
His three-bedroom farm house is also testimony to all that he has been up to.
Rows of vudi plants, cassava and other crops are planted alongside his cane.
And his children have done well for themselves from the income he has generated from his cane farm.
One of his daughters is a nurse, another is studying at the University of Fiji while the third one is working at Ba.
"I am able to send them for further education only from the money I earn from farming," he said.
Mr Rarasea said one could become wealthy if they toiled the land properly. "This is where we get our gold," he said.