Yes, you may say that it is not too hard to shoot a wedding or a graduation... all you have to do is stand there with your camera and capture the whole scenario.
"But it isn't all that easy trying to capture the right moments, moments that will make my clients smile, cry or at least react because the film makes them have a flash-back of that time," said freelance visual artist, Ratu George Toganivalu (pictured).
Ratu George, who is from the chiefly island of Bau, Tailevu, has been in the film and televison industry since 2001.
He was studying at the Fiji Institute of Techno-logy trying to get a business diploma but decided he wanted to do something different with his life.
That was when he started at Fiji TV in 2001 and he hasn't looked back.
"There were no schools that taught how to do video-shooting and video editing at that time and so I had to learn from experienced cameramen, but the passion was always there and I grasped each and every detail like my life depended on it.
"I also began to think of job opportunities and how much of a ratio stood between an economic graduate and a visual artist. The ratio was clearly in favour of visual artists, so I stole the opportunity and I haven't regretted it."
He resigned and got another job in 2004 with a Japanese company, CRV Fiji, in Nadi where he broadened his outlook on his professional career.
"I always try my best to achieve for excellence in my profession.
"I am happy with what I have successfully gained so far and am grateful for those who have taught me so much. It was through a lot of hard work and sweat and, well, it is paying off now," he said.
He is now a part-time lecturer at the University of the South Pacific, tutoring 200-level television-journalism students.
"The fact that I have the ability to make something look good or bad with a video camera in my hand is potent.
"Video Editing is a useful skill to learn. I mean I can manipulate images and shots.
"This medium is very effective because we reach a lot of viewers and it is very appealing, especially if we work on it and make the shot or film very attractive," he said.
"The standard of work in this industry requires perfect craftsmanship and creativity.
"That is what drives me," he said.
He comes from a political background on his father's side and a medical one from his mother's.
"It was either I become a doctor or a lawyer, but it had no appeal to me. I wanted to have an impact on people's lives and tell their side of the story.
" The work I do keeps me busy all the time and I enjoy every minute of it. In my spare time I like to cook and spend time with family and friends," he said.
He has dreams of having his own TV show and later on in life enter the political arena and hopes his career will be a good backing to lift his credibility.
His message to the younger generation is to never give up and never lose hope, success comes to those who sweat for it and dreams can come true for you if you believe and work hard.
